Music Marketing

Genre

I have recently pitched my alternative pop/rock band "Fire Meets Gasoline". This genre involves artists starting off performing at small club shows to draw attention, since pop rock is a genre that sounds similar across most artists. Artists market their media through live performances, primarily at popular musical festivals. For example, when Foster the People were starting their career, they performed as a sub performer at Coachella Valley Music and Arts festival. Hozier promoted his work at Oxygen Music Festival when he was beginning in 2009 and 2010. This is a local music festival in Ireland, which allowed him to establish a local audience. The genre also involves artists creating music videos for their songs. This worked for both Foster the People's debut single "Pumped Up Kicks" and Hozier's "Take me to Church". Their videos accumulated hundreds of millions of views on YouTube VEVO, which is a common distribution method by these bands. For example, Foster The People's "Pumped Up Kicks" video has now accumulated over 600 000 000 views.

Marketing Fire Meets Gasoline

When developing the band Fire Meets Gasoline, I made several conscious decisions that I knew would help create our image. First of all- the color scheme. Being that our name and album name were related to fire, we decided to brand ourselves with the colors of fire- red, orange, yellow, and black. We use these colors throughout our webpage, merchandise, and album design to promote this image. This allows for the audience to have a set vision of our band when they think of it, making us more memorable and unique. We also used the motif of fire throughout. We include this on the webpage, album logo, artist logo, and merchandise. This allows us to further develop our brand. We become associated with a symbol of fire, making us seem "hot" and "burning up".

Marketing Products

By creating our merchandise, we can help promote our brand further. Artists can show their love and support for our band and help promote it to other people.

The merchandise follows simple color schemes that focus on promoting our brand. We have different styles of merchandise for those who prefer smaller, less flashy merchandise. We also compromise for those who want to show off their love for the band, with a bigger logo shirt. The hats are simpler additions and less expensive, so people are more likely to buy them. 

Production of Music Video

Through this music video, I learned how to create a theme and convey a message. Specific choices in camera movement helped convey the awkward theme of the song. For example, the extreme close ups on the eyes and the smiles of the characters during the date help convey the feelings of awkwardness and how uncomfortable they feel. This is further developed in the zooming in of the hands being smacked away at the stairs.

The fast paced editing during the stalker scene shows how rapidly the pace of the music and theme is changing. It develops a feeling of anticipation and fear, and how the stalking occurred out of nowhere.